How do you effectively use social media to leverage your business? Social media can be very intimidating because of its technological complexity. Jay Izso in got social mediology provides a practical guide to using social media for your business based on the psychological cultures of each platform. A must-read for anyone wondering what strategy to select so that social media can grow their business.
I’ve been fortunate in that I’ve been using the internet before browsers were available. I learned to analyze the data stream in ARPANET – the internet’s precursor. I chuckle that X.25 protocol was illustrated as a cloud – which is now re-used for ‘cloud computing’. I have a technical background that allows me to understand the language of social media.
Most people being introduced to social media will feel overwhelmed with its technological language and nuances. They may be swayed by ‘experts’ to be on every social media platform to gain exposure for their business. In an every changing landscape of social media products, keeping up is a challenge.
I very much enjoyed reading got social mediology by Jay Izso because he breaks down each major platform into its usefulness for business. He looks at each one from a psychological point of view and examines its culture. From that, he recommends which strategies would be best to interact with each culture from a business perspective. He then guides the reader in deciding which platform(s) would be best for them and approaches to best using them.
His basic premise is that social media is about building trusting relationships to gain business.
“There is no other place where you can reach more people in the shortest amount of time and develop real relationships than the world of social media. People are on social media to connect with others, not to be sold to. To successfully grow your business via social media, you need to understand how people behave, create, and maintain a given social media culture, both as individuals and as groups.”
Given this, Izso examines LinkedIn, Facebook, Twitter, Google+, Pinterest, and Youtube as the major outlets for social media. He provides useful insights on their culture and how to build relationships to leverage your business. From a personal perspective, I was able to fine tune my social media strategy to be more effective at reaching my targeted audience.
The world of social media is ever changing. New entrants such as Periscope keep shifting the landscape. Nonetheless, got social media certainly provides a method of looking at any platform to determine if it is right for your business. I found this book easy to read and very useful. I recommend it for anyone looking to use social media for business.