Flower Power 2.0 – Counter-Culture Going Mainstream?

Three things happened that make me wonder if we are now experiencing the mainstreaming of the 1960’s counter-culture movement. Flower Power was the tag used to describe the broad scale social protests during the Vietnam War era. Now aged, in positions of power and fueled by social media – are we seeing the reemergence of the revolution – Flower Power 2.0?

Flower Power was the counter-culture movement in the 1960’s that was characterized by protests on the Vietnam War, for Civil Rights, Gay Rights, Free Speech, Feminism and Environmentalism. It’s hallmarks were challenging the traditional view of the American Dream and modes of authority by exploring the power of being yourself  and sharing life and love.

Suzart.ca production of "Godspell"

I visited Berkley, CA and the famous  Haight Ashbury district in 1985. I could find some remains of those times – like the Krishna Copy Center. A shadow of what was.  What happened? The baby boomers who ruled the day grew up. They coupled and had children – a family that needed to be taken care of. The focus shifted to changing the way children were raised.

The baby boomers entered the mainstream establishment and today rule it. Now empty nesters (I am there too), they have time to reexamine their passions of the past and complete what they started. The former Flower Power protesters are ready to change the establishment of capitalism incorporating social responsibility. Aided with social media, their message is spreading faster and wider than during the 1960’s protests – Flower Power 2.0!

What three things have convinced me?

  • Billionaires such as Bill Gates and Warren Buffet are donating their wealth in aid of social causes on a global scale.
  • Richard Branson‘s new book “Screw Business As Usual” calls for Capitalism 24902 (circumference of the earth) to change the world.
  • World Economic Forum founder Klaus Schwab says, “Capitalism in its current form has no place in the world around us. A global transformation needs to take place urgently and it must begin by restoring a form of social responsibility.”

As they journey through life, baby boomers have shaken the traditions through every phase they have traveled. Now that the baby boomers are the mainstream, are we beginning to see the re-emergence of the 1960’s counter-culture ideals that will transform the future? Is this the Age of Aquarius? Flower Power 2.0 indeed!

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